It’s time to satisfy fluctuating consumer demands while seizing new growth opportunities in today’s integrated marketplace.
To grow, CPGs must radically rethink their relationships with both
consumers and retailers. Explore four steps to improve the digital
consumer and customer experience.
Our eight waves of consumer research reveal that COVID-19 has substantially changed consumer behavior. We explore five key myths impacting CPGs—that our research data dispels. Businesses must be data-led as they shape plans for the future, and CPGs need to revisit consumer segments, their portfolios and their partners now to build a foundation for future growth.
With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement we help our clients achieve consumer relevance at pace and in the right scale units.
From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Kenz consumer goods industry helps businesses innovate and transform.
Now more than ever it’s time to rethink the Consumer Goods Industry. Learn how to leapfrog your competitors by digitally transforming your operations.